THE ONLY BUSINESS PROGRAM BUILT FOR INTERIOR DESIGNERS
Build a Profitable Interior Design Business.
Most business advice for designers covers one piece of the puzzle. Design Success Academy covers the whole thing, with real systems and templates you can use the week you get them, taught by someone who actually ran a multi-seven-figure design firm for 16 years.
- 11 BUSINESS MODULES
- 195+ TEMPLATES, TOOLS & DOWNLOADS
- 155 NO-FLUFF VIDEO LESSONS
- 25 DONE-FOR-YOU AI PROMPTS
- ASK JOHN 24/7
- 11 BUSINESS MODULES
- 195+ TEMPLATES, TOOLS & DOWNLOADS
- 155 NO-FLUFF VIDEO LESSONS
- 25 DONE-FOR-YOU AI PROMPTS
- ASK JOHN 24/7
SOUND FAMILIAR?
You're talented. But talent alone doesn't pay the bills.
You know how to design. But what you weren't taught was how to price your work, build a contract that protects you, attract clients who respect your process, or run a business that's still standing five years from now.
That gap, between creative skill and business know-how, is where most designers get stuck. They undercharge, overdeliver, and wonder why the business that was supposed to give them freedom feels like the opposite.
THAT'S EXACTLY WHAT DESIGN SUCCESS ACADEMY IS BUILT TO FIX.
STILL FIGURING IT OUT ON YOUR OWN?
Does this sound like you?
01. You're undercharging and not sure how to fix it without scaring clients away.
02. Your process is inconsistent from project to project and it shows.
03. You don't have a design agreement that actually protects you.
04. You're attracting the wrong clients and not sure how to change that.
05. You've watched YouTube, bought courses, and still feel like something's missing.
06. You're working hard but the numbers don't reflect it.
“Your courses have been LIFE-CHANGING!”
I was hoping for tangible help and you have given me that.
SARAH M. | DESIGN ENVY
BUT GUESS WHAT...
You don't have to figure this out alone.
Everything you need to build a profitable, sustainable design business is inside Design Success Academy. Real pricing systems. A real contract. A real project process.
Built by someone who has run a multi-seven-figure firm for 16 years and learned most of it the hard way, so you don't have to.
HOW DOES THIS SOUND?
Imagine how different your business (and life!) could look.
01
Know exactly what to charge
And have the tools to back it up every single time.
02
Run every project on a real system
From discovery call to final walkthrough, without reinventing the process each time.
03
Protect the business you're building
With a real design agreement, stronger boundaries, and a foundation that can scale.
INTRODUCING...
Design Success Academy
The only business program built exclusively for interior designers in every stage of your journey.
11 modules. 195+ templates, tools, and downloads. Everything design school doesn't teach.
ENROLL NOW →THE COMPLETE BUSINESS SYSTEM
Everything you need to build a profitable, sustainable design business.
Real systems. Real templates. Real tools you can start using this week.
PRICING SYSTEMS YOU CAN DEFEND
A DESIGN AGREEMENT THAT PROTECTS YOU
AN 18-STEP PROJECT PROCESS
BETTER CLIENT EXPERIENCE + MARKETING SYSTEMS
- PRICING
- CONTRACTS
- PROJECT PROCESS
- MARKETING
- CLIENT EXPERIENCE
- SYSTEMS
- AI
- PRICING
- CONTRACTS
- PROJECT PROCESS
- MARKETING
- CLIENT EXPERIENCE
- SYSTEMS
- AI
LET'S BREAK IT DOWN
Here's What You'll Learn
.01
Set Your Prices With Confidence
Module 4 covers the three pricing methods, markup vs. profit margin, scope creep, and how to raise your rates without losing clients.
Includes: Designer Calculator, Hourly Rate Calculator, and client objection scripts.
.02
Run Every Project Like a Pro
Module 6 walks you through an 18-step project journey from discovery call to final walkthrough.
Includes: Ultimate Asana Template, sample proposal, measurement worksheets, site survey kit, and 31 downloads.
.03
A Contract That Actually Protects You
Module 5 gives you the 10 components every design agreement must have, plus the exact Flat Fee Agreement from my own firm.
22 pages. Attorney-reviewed. Ready to use.
.04
Build the Business Foundation First
Module 1 starts where most designers skip: brand mission, digital presence, business structure, and your first hire.
17 downloads to get it right from the beginning.
NO STONE LEFT UNTURNED
The whole business, not just one piece of it.
- Lifetime access to the complete Design Success Academy
- 11+ modules covering structure, pricing, marketing, systems, and client experience
- The McClain Method™ Framework: Structure • Strategy • Support
- The full Designer Toolkit with contracts, calculators, scripts, and templates
- Private community access + Ask John 24/7
- Specialized trainings and future DSA updates added automatically
EXCLUSIVE BONUSES
You'll also get instant access to the tools that make the program even more useful.
BONUS 01
Ask John 24/7 Chat
A custom GPT trained on every DSA lesson, module, and framework. Pricing question at 11pm? Difficult client situation? Ask John.
BONUS 02
The Designer Toolkit
Your Flat Fee Design Agreement, Hourly Rate Calculator, Designer Calculator, scripts, worksheets, and ready-to-use business tools.
BONUS 03
Systems + Specialized Trainings
The Ultimate Asana Template, private trainings, AI resources, and future DSA updates automatically added to your member portal.
STEP 1
Enroll and get instant access.
Get all 11 modules, 195+ templates and tools, every bonus, the private community, and Ask John.
STEP 2
Work through it at your own pace.
Start from the beginning or jump straight to the part of your business that needs the most attention right now.
STEP 3
Apply the systems this week.
Use the templates, put the processes in place, and start running your business differently right away.
REAL RESULTS
“Your courses have been LIFE-CHANGING!”
I was hoping for tangible help and you have given me that.
SARAH M. | DESIGN ENVY
REAL RESULTS
“It gave me the clarity and confidence I needed.”
John's program gave me the clarity, confidence, and practical tools I needed to grow my design business.
THERESA L. | DWELL & GATHER INTERIORS
REAL RESULTS
“One of the best decisions I've made for my business.”
The course was so great that I hired John as a business coach and it’s been one of the best decisions I’ve made for my business.
VIRGINIA H. | VM INTERIORS
SO LET'S DO IT TOGETHER
A year from now you will wish you would have started today.
SELECT THE PLAN THAT WORKS FOR YOU
Join Design Success Academy
INSTANT ACCESS
DESIGN SUCCESS ACADEMY
✓ 11 business modules
✓ 195+ templates, tools & downloads
✓ Flat Fee Design Agreement
✓ Ask John 24/7 + private community
✓ Lifetime access + future updates
INSTANT ACCESS
DESIGN SUCCESS ACADEMY
✓ 11 business modules
✓ 195+ templates, tools & downloads
✓ Flat Fee Design Agreement
✓ Ask John 24/7 + private community
✓ Lifetime access + future updates
BY THE END OF THIS COURSE
You will...
01
Know exactly what to charge and have the tools to back it up.
02
Have a real design agreement protecting your business from day one.
03
Run every project on a consistent system from discovery to final walkthrough.
04
Attract better clients and convert them with confidence.
05
Have a marketing plan that works without being glued to your phone.
06
Show up as the CEO of your business, not just the designer in it.
— JOHN MCCLAIN
“The business you've been trying to build? Everything you need to build it is inside this program.”
What took me 16 years to learn, I'm handing to you right now.
HEY Y'ALL!
I'm John. And I've been exactly where you are.
I run a multi-seven-figure interior design firm and have for 16 years. I undercharged, I figured things out the hard way, and I nearly lost everything early on because a handshake was my only contract.
Everything inside DSA exists because I needed it and had to build it myself.
Now I teach interior designers how to build businesses as strong as their design work.
BABY DESIGNER JOHN
But it wasn't always this way.
Early in my career I took on a full project with nothing but a handshake. No contract. No scope of work. No protection. When things went sideways, I had nothing to stand on. I nearly lost everything.
That experience pushed me to build every system, every process, and every template I now use to run my firm.
YOU DON'T HAVE TO LEARN THIS THE HARD WAY.
THE REAL THING
Every lesson comes from 16 years of actually running a design firm.
Not from studying other designers. Not from business school. From building, breaking, fixing, and growing a real practice on two coasts.
That's what you're getting access to. Not theory dressed up as strategy. The real thing.
BUILT ON REAL-WORLD EXPERIENCE
No theory dressed up as strategy.
This is the business education I wish I'd had when I started.
THIS IS FOR YOU IF...
You want the whole business system, not another random tactic.
You're ready to stop winging pricing, process, contracts, and client experience.
You want tools you can actually use in your business this week.
A QUICK NOTE ON REFUNDS
You get instant access to everything the moment you enroll.
Because of that, refunds aren't available. If you have questions before joining, reach out first. I'll give you a straight answer.
DSA is self-paced and includes lifetime access, so you can work through it on your timeline.
THE NUMBERS INSIDE DSA
Everything design school didn't teach.
195+
Templates, Tools & Downloads
11
Organized Business Modules
155
No-Fluff Video Lessons
25
Done-For-You AI Prompts
LIFETIME
Access + Future Updates
24/7
Ask John AI Business Support
SO WHAT ARE YOU WAITING FOR?
Let's Do This.
Select the plan that works for you.
INSTANT ACCESS
DESIGN SUCCESS ACADEMY
✓ 11 business modules
✓ 195+ templates, tools & downloads
✓ Flat Fee Design Agreement
✓ Ask John 24/7 + private community
✓ Lifetime access + future updates
INSTANT ACCESS
DESIGN SUCCESS ACADEMY
✓ 11 business modules
✓ 195+ templates, tools & downloads
✓ Flat Fee Design Agreement
✓ Ask John 24/7 + private community
✓ Lifetime access + future updates
FREQUENTLY ASKED QUESTIONS
Have a question?
Don't see yours below? Email [email protected] and we'll get back to you.
Is this program for new designers or established ones?
For both. New designers build the right foundation. Established designers fix what isn't working and add systems they've never had.
How is this different from other design business courses?
Most courses cover one thing. DSA covers the entire business with 155 video lessons, 195+ templates, and a real design agreement from an actual firm.
This seems like a lot. Will I get overwhelmed?
Every lesson gets straight to the point and includes a Fast Action Checklist that breaks down exactly what to do next.
Is there a refund policy?
Because you get instant access to everything the moment you enroll, refunds aren't available. Reach out before joining if you have questions.
How long do I have access?
Lifetime. Once you're in, you're in. That includes any new content or updates added after your enrollment.
Are the templates actually ready to use?
Yes. The agreement, calculators, Asana template, consultation tools, and other resources are ready to use or lightly customize.
What is Ask John?
A custom GPT trained on every DSA lesson and John's successful business practices. Ask it anything, anytime. It's available exclusively to DSA members.
How quickly can I go through it?
At your own pace. DSA is self-paced, so you can move straight to what your business needs now or work through the entire program in order.
WHAT ARE YOU WAITING FOR?
Let's Do This.
The business you've been trying to build is on the other side of having the right systems, tools, and support in place.
