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FREE GUIDE FOR INTERIOR DESIGNERS
I Was Pricing Interior Design All Wrong
7 expensive pricing mistakes I made building a multi-seven-figure interior design business, and what I do differently now.
You can raise your rate and still price a project wrong.
If the scope is unclear, the hours are guessed, procurement is not accounted for, or your actual business costs are missing, a bigger number can still leave you underpaid.
This guide shows you the pricing mistakes I learned the expensive way, and the order I use now to think about pricing more clearly.
For interior designers building real businesses, not just pretty portfolios.
Your free guide will arrive by email.
16+ YEARS
designing professionally
MULTI-SEVEN-FIGURE
design firm built from the ground up
REAL PROJECT LESSONS
from actual design work, not generic theory
Pricing problems usually start before the price.
Most designers think pricing problems are solved by raising the number.
Sometimes they are.
But if the scope is vague, the time is guessed, the procurement model is weak, or the business costs are missing, a higher number can still be the wrong number.
I learned that the expensive way.
The bigger shift was learning to price in the right order.
“Your fee cannot be more accurate than the scope underneath it.”
HEY THERE
I’m John McClain.
I'm an interior designer, author, speaker, and founder of The McClain Method. After building a multi-seven-figure design firm, I created The McClain Method to help designers build profitable businesses with stronger pricing, client systems, boundaries, and processes.
I created this guide because I made these mistakes first.
Some cost me hours. Some cost me profit. A few taught me lessons I will never forget.
My goal is not to hand you another generic list telling you to “charge your worth.” I want you to understand what is actually happening underneath your pricing so you can make better decisions for your own business.
READY TO LOOK AT YOUR PRICING DIFFERENTLY?
Beautiful work builds a portfolio. Structure builds a business.
Download the free guide and see the seven pricing mistakes
I wish I had understood much sooner.
Get the guide in your inbox.