THE INTERIOR DESIGN INVESTMENT GUIDE FOR PRODUCTS & SERVICES
Stop Losing Clients to Sticker Shock
USE THIS DONE-FOR-YOU DESIGN PRODUCT & SERVICES INVESTMENT GUIDE TO PRE-QUALIFY CLIENTS, SET REAL BUDGET EXPECTATIONS, AND PROTECT YOUR TIME BEFORE YOU EVER WRITE A PROPOSAL.
You're not losing clients because you're bad at pricing.
You're losing them because no one has clearly shown them what quality design actually costs.
The Design Products & Services Pricing Guide is a 45-page, client-facing pricing guide (with a customizable Canva template) that:
- Educates your clients on real product and renovation costs
- Filters out budget mismatches before you spend hours on proposals
- Positions you as the expert and sets expectations from the very first conversation
PRICING DESIGN PROJECTS IS HARD
Clients have no clue what it really costs to design their home.
They expect a $200K look with a $50K budget and blame you when the math doesn't work.
You waste hours crafting beautiful, detailed proposals for people who were never qualified in the first place.
TRUE STORY Y'ALL
Here's What Happens When You Don't Have This System
"I just want it to look high-end, you know?"
We did the discovery call, talked about her goals, and put together a thoughtful proposal: quality sectional, custom drapery, a few key investment pieces. Nothing crazy.
The total? About $45K for the room.
She ghosted me for a week.
When she finally replied, she said: "I had no idea a sectional would cost $8,000. I thought we'd spend maybe $15K total."
That's when it hit me: clients think everything costs Wayfair prices.
The problem isn't the proposal. The problem is that no one has educated them on real costs upfront.
AND WHEN YOU DON'T SHOW THEM WHAT QUALITY PRODUCTS AND RENOVATIONS ACTUALLY COST UPFRONT, ONE OF THREE THINGS HAPPENS:
BUILT FROM EXPERIENCE IN MY OWN FIRM
DESIGNER. MENTOR. ADVOCATE.
John McClain
I'm John McClain. I've been running interior design firms for 16+ years and built a seven-figure business in Florida and Los Angeles.
My work has been featured in Elle Decor, HGTV, House Beautiful, and The Wall Street Journal. I created this guide because I got tired of losing good clients to a problem that had nothing to do with my design work and everything to do with their expectations.
@JOHNMCCLAINDESIGN · 27K FOLLOWERS
Want a sneak peek of this beautiful investment guide?
- ✓ 45 complete pages
- ✓ Use the PDF as-is, or customize it with your own Canva link
- ✓ Actual content, not filler words
- ✓ Real numbers and real-life examples
- ✓ Beautifully and professionally designed
- ✓ Additional professional advice to help your client trust you
- ✓ Add your logos, contact info, links, and more
This isn't just a pretty PDF.
It's a workhorse in your business:
(John holding the guide)
01. Discovery Call Tool
Reference it during calls to quickly assess budget fit.
02. Lead Magnet
Give it away before a discovery call to attract serious, investment-ready clients.
03. Qualification Filter
Weed out tire-kickers before you spend hours on proposals.
04. Expectation Anchor
Set realistic ranges so clients know what they can actually afford.
05. Documentation
Reference the ranges in your agreement to set scope-creep boundaries.
06. Sales Closer
Show hesitant clients where their money goes and why your pricing is fair.
07. Reference Point
Point back to what they saw upfront if they question costs later.
Most Designers Think They Can Stop Fighting This
What you actually need is a system that educates clients on real costs and protects you at every stage, from the first conversation to project completion.
Get the Guide for $37 ($97)What's Actually Inside
9 Comprehensive Pricing Tables.
Everything your clients need to budget with confidence.
Remodel &
Renovation Costs
Kitchen and bathroom remodels, including square foot pricing for general home remodel.
Materials
Flooring, fixtures, tile, appliances, hardware, window treatments & more.
Living + Dining
Rooms
Sofas, chairs, area rugs, tables, & more.
Bedrooms +
Bathrooms
Beds, mattresses, nightstands, toilets, sinks, & more.
Home Office +
Media / Playrooms
Desks, bookcases, custom built-ins, lamps, rugs, seating, pillows & more.
Window
Treatments
Drapery, shades, blinds, and hardware.
Accents,
Accessories & Bedding
Styling accessories including art, throws, lamps, etc.
Outdoor
Furnishings
Sofas, chairs, rugs, tables, firepits, and other outdoor furnishings.
Labor, Storage,
& Shipping
Contractors, trades, warehouse fees, freight to give clients a full picture of pricing.
Every table is based on real 2026 project data. And every range can be customized to match your market, your vendors, your positioning.
Get the Guide for $37 ($97)Client-Facing. Designer-Protective.
This guide isn't just
for your clients.
It's for you too.
It removes awkward budget conversations, reduces emotional labor, and sets clear expectations before a discovery call ever happens.
When clients understand real costs upfront, designers feel calmer, more confident, and firmly in control of the conversation.
Inside the Guide
Want a sneak peek of this beautiful investment guide?
- ✓
9 comprehensive pricing tables covering every major design category
- ✓
Kitchen and bath renovation cost ranges clients always ask about
- ✓
Furniture and furnishings pricing by tier: budget, mid, and luxury
- ✓
Window treatments, lighting, and accessories broken down clearly
- ✓
Flooring and wall covering costs based on real 2026 project data
- ✓
Custom millwork and built-in estimates your clients can actually use
- ✓
Outdoor living and landscaping investment ranges
- ✓
Sales tools to handle every pricing objection with confidence
"This guide changed how I talk to clients about money. I used to dread the budget conversation. Now I lead with it and it actually closes the project."
Maryann B. / Interior Designer
Imagine Clients Saying Yes to Your $45K Proposal.
Stop Getting Ghosted
after
Proposals
You're getting:
- ✓ 9 Comprehensive Pricing Tables
- ✓ 45-Page Professionally Designed PDF
- ✓ Customizable Canva Link
- ✓ The Exact System I Use in My Multi-Seven-Figure Firm
Compare that to the $400-600 of time you waste on ONE unqualified proposal.
Get the Investment Guide for $37Coupon IGUIDE26 applied automatically at checkout. Digital product. No physical items will be shipped.