🖤 The Designer’s Guide to Selling Without Fear and With Total Confidence

 

 

Learn how to turn client conversations into confident, effortless sales — without feeling pushy, awkward, or fake.

 

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Download your free copy below and start building the confidence (and clients) you deserve.


Selling doesn’t have to be scary.

If you’ve ever stumbled through a consultation, underpriced your services, or walked away from a client meeting second-guessing yourself… you’re not alone.

Most designers were never taught how to sell.
But here’s the truth: selling isn’t about convincing — it’s about serving.


 

When you learn how to lead your sales process with clarity and confidence, everything changes:
📌 Clients trust you faster
📌 Projects close easier
📌 And your business grows with far less stress


Inside this free download, you’ll get:

  • My full “Take the Scary Out of Selling” Presentation Slides — a behind-the-scenes look at how I teach designers to reframe sales from fear to leadership.

  • The Ideal Client Workbook — a guided exercise to help you identify exactly who your dream clients are (and stop chasing the wrong ones).

These are the same tools I use in my own multi–seven-figure design business — and they’ve helped hundreds of designers shift from feeling nervous about selling to closing clients with calm, confident ease.


You’ll learn how to:

  • Lead sales conversations that feel natural and effortless

    Turn “selling” into serving — and remove the fear for good

    Identify and attract clients who truly value your expertise

    Communicate like the CEO of your business, not a people-pleasing designer

Hey Ya'll! I'm John,

I’ve run an award-winning interior design firm for 15+ years and coached hundreds of designers.

The single biggest revenue leak I see is sloppy consultations.

This one questionnaire — used throughout the consultation — changes that fast.