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FOR Residential INTERIOR DESIGNERS
TURN THE RIGHT
INQUIRIES
INTO CLIENTS WHO:
→ SIGN
→ PAY
→ RESPECT YOUR TIME
Grab the 5 client intake tools built from the exact process I used in my 7-figure design business.
Know who's a fit, what they really want, and what the project actually needs before you get to yes.
GET THE COMPLETE SYSTEM5 ready-to-use intake tools • Word + fillable & printable PDFs • 4 Google Forms
$197
REAL TALK —
Your client will eventually tell you everything.
The problem is when they tell you.
They do not intentionally leave things out.
They simply do not know what matters yet.
So you find out later that the dining table really needs to seat twelve. That someone else has final approval. That the sofa cannot make the turn at the stairs. Or that the project was never a good fit for your firm in the first place.
What you don’t ask now, you often pay for later.
What the Right Questions Give You:
✓
Better Fit Clients
Know whether the project is worth pursuing before you invest hours in it.
✓
Clearer Scopes
Understand what the project really requires before you price or design.
✓
Fewer Surprises
Uncover the details that usually surface after the work has already begun.
THIS ISN’T PAPERWORK
Your INTAKE PROCESS is where the design begins.
Your questionnaires aren't paperwork.
They are one of your first design and business tools.
The better the information you collect, the better you can qualify the project, understand the client, define the scope, set expectations, price the work, and ultimately design the home correctly.
And when the project is finished, the right questions help you close the loop before you close the file.
Your questionnaires are not there just to make you look organized.
They help you make better business and design decisions.
What you might not know is that
there is a specific time to ask each question.
I’m giving you the sequence that guides both you and your client through the process without overwhelm.
“We never entertain."
That’s what the husband told me during a consultation.
His wife immediately said, “Absolutely we do!”
She had moved to a new city and wanted her new colleagues over.
Her husband had no idea. 😶
That one answer changed how we thought about the home.
And I only got it because the question was on the form in my hand.
That’s the difference between asking generally and having a process designed to uncover what actually matters.
MEET THE SYSTEM
THE COMPLETE CLIENT INTAKE SYSTEM
5 ready-to-use detailed client intake tools that help you ask the right questions at the right time, from first inquiry through
project closeout.
No staring at a blank document wondering what you forgot to ask.
The questions, timing, structure, and sequence are already built.
Customize them for your firm
and put them to work.
$197
I Already did the trial and error
You Get to Start With the Result.
I’m John McClain.
For more than sixteen years, I ran residential interior design firms in Florida and Los Angeles.
I built my firm into a multi-seven-figure business, managed a team, and had roughly twenty projects of various types moving through the business every single year.
But none of that is why this system works.
It works because it was refined inside actual client conversations.
Real homes. Real projects. Real mistakes. Real questions I wished I had asked sooner.
The value isn't simply having questions on a page. It's knowing which questions matter, when to ask them, and what the answers are telling you.
the plan
Here's the whole process:
Know the shape of the project before you pick up the phone.
Understand who they are, how they live, what they want, and what they expect to invest.
60 questions for you, including red flags, estimated investment, and lead grading.
Form
Collect the practical details before they become expensive details.
Close the loop before you close the file. Give your client a professional way to reflect on the experience, surface anything that still needs attention, and help you turn a successful project into future business.
WHAT'S INSIDE
Already Done.
Ready to Customize.
5 COMPLETE EDITABLE WORD TOOLS
Add your branding and change anything you want.
FILLABLE + PRINTABLE PDFs
Use digitally or on paper.
READY-TO-USE GOOGLE FORMS
Your client-facing forms are already built.
28 PROJECT SPECIFIC IMAGES
Help clients communicate visually instead of struggling with design vocabulary.
START HERE GUIDE
Know which tool to use, who completes it, when to send it, and what to do with the answers.
Ready to Join Us?
This system is for you if…
You already know how to work with clients. You just want a better system for making sure the important questions never get missed.
You kind of know what to ask, but too much of it still lives in your head.
You’ve finished a consultation and later realized, “I should have asked that.”
You want to qualify better-fit clients without making the conversation feel awkward.
You want a polished process from first inquiry through project closeout, no matter how busy you are.
You’d rather customize something proven than spend another weekend creating forms from scratch.
THE INVESTMENT
The expensive part is not the questionnaire.
It’s the plan you have to redo because
something important surfaced too late.
You get every form in multiple formats.
You choose the version that fits your process.
One payment. Instant digital access.
Customize once. Use again and again.
Already inside Design Success Academy? This system is already included in your member area. Check there before purchasing.
WHY THESE QUESTIONS MATTER
These aren't just questions. The timing is part of the system.
You could ask AI to give you a list of questions for an interior design client.
That's not what this is.
These questions were built and refined inside real client relationships, then organized around what a potential client is thinking, deciding, and ready to tell you at each stage of the process.
A question asked before the discovery call has a different job than the same question asked after someone has paid for a consultation.
The wording matters. The timing matters. The order matters. And what you do with the answer matters.
That's why this system asks about investment before you donate an hour to the wrong inquiry, goes deeper into lifestyle and priorities once they move forward, gives you a separate designer worksheet for what you need to observe in the home, and waits until onboarding to ask for the operational details you don't need any earlier.
You don't need more questions. You need the right questions, asked at the right time, for a reason.
Try It. Make Sure It’s Right for You.
I want you to feel good about what you purchase from The McClain Method. Take a look through the Complete Client Intake System and make sure it’s right for your business. If it isn’t, contact us within 7 days of your purchase to request a refund.
FREQUENTLY ASKED QUESTIONS
I already have a questionnaire. Why would I need this?
Couldn't I just create client questions with AI?
This looks like a lot of questions. Won't my clients be overwhelmed?
Isn't it rude to ask a client what they can spend?
DO I HAVE TO USE ALL FIVE?
WHAT FORMAT DO THESE COME IN?
HOW DO I GET SUPPORT?
Can I make them look like mine?
Do I have to change the images?
What is your refund policy?
Is this for me or for my client?
Is this included in Design Success Academy?
One More Thing
Ask the Question Anyway.
The one that feels too small to bother with.
The one you are sure you already know the answer to.
The one your client assumes you already understand.
That may be the question that changes the entire project.
Better Clients Start With Better Questions.
Start your next project with the questions
already in your hands.
GET THE COMPLETE SYSTEM FOR $197