The McClain Method · Email Calendar
AUGUST 2026 – JANUARY 2027 · ALL TIMES PACIFIC · UPDATED JULY 30, 2026
The Tap-In (Tue 10 AM, evergreen)
The Standard (Thu 6 AM, evergreen)
Designer Calculator Launch
Furnishings Calculator Window
Monthly Letter (Sat 6 AM)
Ops task
Quiet window
Morning Brief ladder ($47→$97→$147)
Guide Edition owners upgrade (Wave C)
Design Drop · PROPOSED
AI Studio launch
Black Friday · TENTATIVE (decide by Nov 1)
DSA last window at $1,597 · LOCKED
August 2026
Su
Mo
Tu
We
Th
Fr
Sa
1
2
3DC Launch E1
4
5DC Launch E2
6
7DC Launch E3
8
9
10DC Launch E4
11
12DC Launch E5
13
14
15
16
17
18Bulk enroll (before 10 AM)Tap-In 1 · 10a
19
20Standard 1 · 6a
21
22
23
24
25Tap-In · 10a
26
27Standard 2 · 6a
28
29Letter + Trade Secrets #1
30
31
September 2026
Su
Mo
Tu
We
Th
Fr
Sa
1Tap-In · 10aMBB open $47 · 6aMBB last hrs $47 · 6p
2MBB $97 · one step left
3Standard 3 · 6aMBB close · $147 after
4
5
6
7
8Tap-In · 10a
9
10Standard 4 · 6a
11
12
13
14Furnishings E1Guide owners upgrade E1
15Tap-In · 10a
16Furnishings E2
17Standard 5 · 6aGuide owners upgrade E2
18Furnishings E3
19Furnishings E4
20Furnishings E5Guide owners upgrade E3
21
22Tap-In · 10a
23
24Standard 6 · 6a
25
26Monthly Letter
27
28
29Tap-In · 10aAI Studio E1
30
October 2026
Su
Mo
Tu
We
Th
Fr
Sa
1Standard 7 · 6aAI Studio E2
2
3AI Studio E3
4
5AI Studio E4
6Tap-In · 10a
7AI Studio E5
8Standard 8 · 6a
9
10
11
12
13Tap-In · 10a
14
15Standard 9 · 6a
16
17
18
19
20Tap-In · 10a
21
22Standard 10 · 6aDesign Drop #1 · 24h · 3 emails (proposed)
23
24
25
26
27Tap-In · 10a
28
29Standard 11 · 6a
30
31Monthly Letter
November 2026
Su
Mo
Tu
We
Th
Fr
Sa
1
2
3Tap-In · 10a
4
5Standard 12 · 6a
6
7
8
9
10Tap-In · 10a
11
12Standard · unwritten
13
14
15
16
17Tap-In · 10a
18
19Standard · unwritten
20
21
22
23
24Tap-In · 10a
25
26Standard · unwritten
27BF open?
28Monthly Letter ⚠BF?
29BF?
30Cyber Monday?
December 2026
Su
Mo
Tu
We
Th
Fr
Sa
1Tap-In · 10aDSA window E1
2
3Standard · unwrittenDSA window E2
4
5DSA window E3
6
7DSA window E4
8Tap-In · 10aDSA window E5
9
10Standard · unwritten
11
12
13
14
15Tap-In · 10aDSA goes to $1,997
16
17Standard · unwritten
18
19Monthly Letter (moved)
20
21
22Tap-In · 10a
23
24Standard · unwritten
25
26
27
28
29Tap-In · 10a
30
31Standard · unwritten
January 2027
Su
Mo
Tu
We
Th
Fr
Sa
1
2
3
4
5Tap-In · 10a
6
7Standard · unwritten
8
9
10
11
12Tap-In · 10a
13
14Standard · unwritten
15
16
17
18
19Tap-In · 10a
20
21Standard · unwritten
22
23
24
25
26Tap-In · 10a
27
28Standard · unwritten
29
30Monthly Letter
31
Heaviest week: Sep 14–20. Furnishings window (5 emails) plus Tap-In Tue 15 and Standard 5 Thu 17 = 7 emails to the engaged list in one week. The sequence can't pause, and the Tap-In carries no CTA, so per your standing call this overlap is accepted. If you want relief, the one lever is delaying the Standard cohort start by a week.
Confirm before Furnishings copy is written: exact close date (Sun Sep 20 assumed) and whether the Furnishings cloud version carries a trial. Both Kajabi segments (Wave A owners/trials, Wave B everyone else) still need building.
Monthly Letter weeks run 3 emails in 5 days (Tue Tap-In, Thu Standard, Sat Letter). Expected and accepted. Nov 28 sits on Thanksgiving weekend - fine for a warm letter, Sat Nov 21 is the fallback. December is the standing exception: Dec 19, not Dec 26.
Evergreen doesn't dodge holidays. The Thursday Standard lands on Thanksgiving (Nov 26), Christmas Eve, and New Year's Eve for the Aug 18 cohort. Zero-ask longs can absorb this, or we plan the bank so soft emails fall there - your call when we load emails 13+.
Aug 18, before 10 AM Pacific: bulk-apply the evergreen enrollment to the existing list (blank-first-name check first). That locks the whole cohort to Tue/Thu. Welcome sequence keeps feeding new subscribers in on their own day.
The one hard block: Aug 13–26. Designer Calculator trials convert through day 15. Nothing launches there. Everything else is compressed per John, July 30.
September is the heaviest month of the year: Morning Brief ladder (4 sends over 3 days) + Furnishings (5, plus 3 Wave C to Guide owners) + AI Studio opening Sep 29 + evergreen (~8) + the Sep 26 Letter. Accepted for compression, and the formats differ, which is what makes it survivable. The Aug 29 Letter's Trade Secrets teases the Brief so Sep 1 doesn't open cold.
Wave C prerequisite: Guide Edition buyers live in ThriveCart. They must be imported and tagged in Kajabi (audience-ops playbook) before Sep 14 or Wave C can't send. Same $297/yr offer as everyone - upgrade angle only, per the no-separate-owner-price rule.
AI Studio launch price is exactly 30% off: $697.90 (regular $997), one payment or two, no subscription. 2-pay checkout figure still needed before copy names it. Morning Brief buyers (Sep 1-3) are the warm front-row segment. Note: the Brief sales page is already live showing launch pricing, which is one more reason Sep 1 shouldn't slip.
November stays clean on purpose. Black Friday is tentative until Nov 1 (you ran it 2024 and 2025). If it's a yes, the November Letter moves Nov 28 → Sat Nov 21 so the letter doesn't land mid-sale.
DSA last window: LOCKED by John, July 30. Campaign Dec 1–8, increase to $1,997 effective Dec 15. Every email names the real deadline. buyer-dsa suppressed at segment level, as always.
Fall 2026: DSA moves $1,597 → $1,997. Any DSA copy written now should name no number (link only), which is already the standing rule.
