FOR INTERIOR DESIGNERS
Know Exactly What to Charge.
Stop Guessing. Start Profiting.
Most designers set their hourly rate by looking around at what others charge or by going with their gut. Neither works. This calculator and mini course gives you your real number, built on your actual business, in under an hour.
CALCULATE MY RATE — $197The Hourly Rate Calculator is part pricing tool, part mini course.
You get an interactive calculator that spits out your profitable hourly rate the moment you enter your numbers. Then five short lessons make sure you understand every number, feel confident charging it, and know exactly how to apply it across your project types.
SOUND FAMILIAR?
Designers at every stage face the same questions.
- Am I charging enough for the level of service I provide?
- Why does my revenue feel inconsistent even when I'm working constantly?
- How are other designers building teams, studios, and stronger margins?
- Is raising my rate the right move, or a risk?
THERE'S JUST ONE PROBLEM
Busy is not the same as profitable.
✕ You're fully booked but your bank account doesn't reflect it
✕ You price projects based on what feels right, not what your business actually needs
✕ You dread the rate conversation every single time
✕ You've thought about raising your rates for months but have no idea where to start
✕ You suspect you're undercharging but you don't have a number to prove it
This isn't a talent problem.
It's a pricing foundation problem.
And it's fixable.
CALCULATE MY HOURLY RATE
THE REAL COST OF UNDERCHARGING
Pricing too low doesn't just affect one project. It compounds.
Every hour you bill at the wrong rate is money you can't recover. It leads to taking on projects that don't fit, delaying hires and investments, and building a business that looks successful from the outside while feeling financially tight on the inside. You can fix the foundation today.
SHOW ME MY NUMBERTHIS IS FOR YOU IF
You're new and starting from scratch
You haven't set your rate yet and you want to get it right from day one instead of spending years course-correcting like most designers do.
You're established but winging it
You've been in business for years, you're busy, and you still set your rates based on gut feeling or what the market seems to charge.
You're ready to raise your rates
You know you're undercharging. You just need the actual number, the strategy, and the words to make the change without losing your clients.
INTRODUCING THE
HOURLY RATE CALCULATOR
A calculator that gives you your number instantly, plus five focused lessons to make sure it actually sticks. Five modules. Six done-for-you tools. One formula you'll use for the rest of your career.
ADD TO CART — $197
WHAT'S INSIDE
The Calculator
Enter your business' numbers and see your profitable hourly rate immediately. No industry averages. No random guesswork. Just your real number based on your real business.
Five Short Lessons
Each lesson is under 15 minutes. Together they cover pricing mindset, the formula behind the calculator, adjusting for different project types, and how to raise your rates without losing clients.
Six Bonus Tools
Done-for-you downloads including a business overhead checklist, expense calculator, pricing confidence checklist, client objection scripts, and two sets of rate increase email templates.
FIRST YOU RUN THE NUMBERS
What We'll Do Together
- Enter your actual overhead costs and income goal
- See your profitable hourly rate instantly
- Understand every line of the formula so you know why it works
NEXT, YOU LEARN TO USE IT
Then we’ll apply it to your business:
- Adapt your rate for flat fee, retainer, and value-based projects
- Handle client pushback with practiced, professional scripts
- Raise your rates with a clear strategy and exact words to say
AND FINALLY, YOU KEEP IT
A Formula Built to Last
- Run the calculator again anytime your business changes
- Use the bonus tools to track expenses and growth
- Walk into every proposal knowing your number is right
SIX BONUS TOOLS
Everything You Need to Price With Confidence
- Business Overhead Fixed Costs List
- Business Expenses Calculator
- Pricing Confidence Checklist
- Client Objections to Rate Increases: Response Scripts
- Rate Increase Announcement: Email and Client Scripts (6 templates)
MEET YOUR INSTRUCTOR
Hi, I'm John.
Early in my career I was booking projects back to back and still feeling financially stretched. Not because I lacked clients. Because I had never built a real pricing foundation.
Over sixteen years of running a multi-seven-figure interior design firm, I developed a profit-driven hourly rate formula that actually works. This calculator is built on that same framework, simplified so you can apply it to your business today.
I've been featured in Architectural Digest, Elle Decor, House Beautiful, and Traditional Home. I'm also a published author and the host of The Designer Within podcast. But the credential that matters most here is that I figured out this exact problem the hard way so you don't have to.
WHAT YOU GET
ONE PAYMENT OF $197You also get a complete Resource Guide book.
Every prompt, template, and instruction you need is built directly into each lesson. Your resource guide matches the video step by step so you always know exactly what to do next.
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PENELOPE STEPHENS
FOUNDER, PENELOPE & CO.
What changes when pricing isn't the problem anymore.
Faster Approvals
You quote your rate without hesitation, and clients say yes.
Higher Profit
You work fewer hours and make more money because every hour is priced correctly.
Better Projects
You stop taking projects that don't fit just because you need the money.
Longterm Success
You build a business that actually funds your life, not just your overhead.
READY?
In under an hour, you'll have a rate you can confidently quote on your next proposal.
Six months from now you could still be guessing. Or you could fix it today in less time than it takes to source a light fixture.
CALCULATE MY HOURLY RATE — $197