THE INTERIOR DESIGN PRODUCTS & SERVICES INVESTMENT GUIDE
STOP LOSING CLIENTS TO STICKER SHOCK
Put realistic product, renovation, and labor costs in front of clients before you spend hours creating a proposal.
So you can spot budget mismatches early, set expectations upfront, and walk into the money conversation with a shared point of reference.
GET THE GUIDE
45
CLIENT-READY PAGES
READY TO USE
9
PRICING CATEGORIES
CANVA
FULLY CUSTOMIZABLE
WHAT CHANGES AFTER YOU BUY THIS
Three things you can put to work immediately:
01
You'll have a beautiful project pricing guide ready to send.
Use the finished PDF right away, or customize the Canva version with your branding and pricing. Either way, your beautiful guide is working.
02
You know sooner if their budget actually matches their vision.
Use the guide during discovery and consultations to spot the mismatch before you spend hours creating a proposal.
03
Your client sees realistic numbers before the proposal.
Furniture, materials, renovation, labor, freight, and other costs are no longer coming out of nowhere when you present the project.
PRICING DESIGN PROJECTS IS HARD
Clients simply do not know what it really costs to design their home.Â
→ They dream of a “custom, high-end look” on an Amazon budget.
→ They’re shocked when they see your proposal…and disappear instead of replying.
→ They send you cheap links saying “I found this for less” and question your pricing.
→ They expect a $100K look with a $15K budget and blame you when the math doesn’t work.
You waste hours crafting beautiful, detailed proposals for people who were never qualified in the first place.
TRUE STORY Y’ALL
Here's What Happens When You Don't Have This System
A client reached out for a full living room refresh. Beautiful home. Great style. Big vision.
She kept saying, “I just want it to look high-end, you know?”
We did the discovery call and put together a thoughtful proposal: quality sectional, custom drapery, and a few key investment pieces. The total was about $45K for the room.
She ghosted me for a week.
When she finally replied, she said, “I had no idea a sectional would cost $8,000. I thought we’d spend maybe $15K total.”
That’s when it hit me: clients think everything costs online sale prices.
The problem isn’t the proposal.
The problem is that no one has educated them on real costs upfront.
WHEN CLIENTS HAVEN’T SEEN REALISTIC COSTS UPFRONT
One of three things usually happens...
They ghost after the proposal.
They’re shocked by the investment and too uncomfortable to admit the project is outside their budget.
They question the numbers.
They send cheaper links and compare unlike products because no one showed them what quality furnishings really cost.
They expect impossible math.
They want a $200K look on a $15K budget and expect you to somehow make the numbers work.
“Thank you for creating this guide! I have wanted something so detailed for so long. I love it and so do my clients!”
MARYANN B.
BUILT FROM EXPERIENCE IN MY OWN FIRM
DESIGNER & DESIGN BUSINESS LEADERÂ
John
McClain
I'm John McClain. I've been running interior design firms for 16+ years and built a seven-figure business in Florida and Los Angeles.
My work has been featured in Elle Decor, HGTV, House Beautiful, and The Wall Street Journal. I created this guide because I got tired of losing good clients to a problem that had nothing to do with my design work and everything to do with their expectations.
HERE’S HOW I USE IT
This is the same guide I use in my own firm.
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âś“ I send it before the discovery call whenever possible.
âś“ I reference it on the call to quickly spot budget mismatches.
âś“ I bring it to every consultation and use it while we talk through scope and investment.
âś“ I make sure clients have seen the real numbers before I spend hours building the proposal.
âś“ I point clients back to it later when product, renovation, labor, freight, or other costs come up.
By proposal time, the numbers aren’t coming out of nowhere.
SEE WHAT YOU’RE ACTUALLY GETTING
A complete client-facing guide, not a few pages of filler.
- 45 complete client-facing pages
- Ready-to-use PDF
- Fully customizable Canva version
- Real 2026 pricing ranges and real-life examples
- Add your logo, contact information, links, and branding
Every table is based on real 2026 project data, and every range can be customized to match your market, vendors, and positioning.
GET THE GUIDEDESIGNED TO BE SHARED
This is something your clients will actually want to look through.
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Use it as a polished pre-project resource, walk through it together on a call, or send clients back to it when they need a reality check on what quality design costs.
HOW TO USE IT
7 ways to use the guide
Use it from the first inquiry and through the project.
01
Attract Leads
Send it first so prospects understand your typical investment.
02
Guide Discovery
Use it on calls to talk through scope, budget, and fit.
03
Check Fit
Spot budget mismatches before you spend time on proposals.
04
Set Expectations
Show realistic cost ranges before the design work begins.
05
Stay Aligned
Use it as a shared reference if scope or costs change.
06
Explain Costs
Show where the money goes when clients question pricing.
07
Refer Back
Point clients back to it when expectations start to drift.
One guide. At least seven uses.
Keep the same numbers in front of clients from start to finish.
Want a sneak peek of this beautiful Investment Guide?
WHAT THE GUIDE COVERS
9 pricing categories your clients need to understand
01.
Remodel + Renovation
Kitchen and bath remodels, plus whole-home SF pricing.
02.
Materials
Flooring, tile, fixtures, appliances, hardware, and more.
03.
Living + Dining
Sofas, chairs, rugs, tables, and more.
04.
Bedrooms + Bathrooms
Beds, mattresses, nightstands, toilets, sinks, and more.
05.
Office + Media + Playrooms
Desks, bookcases, built-ins, seating, rugs, and lighting.
06.
Window Treatments
Drapery, shades, blinds, and hardware.
07.
Accents + Bedding
Art, lamps, throws, bedding, and styling accessories.
08.
Outdoor Furnishings
Outdoor sofas, chairs, rugs, tables, firepits, and more.
09.
Labor + Storage + Shipping
Contractors, trades, warehouse fees, storage, and freight.
MOST DESIGNERS THINK THEY NEED A PRICING TOOL
What you actually need is a system.
A system that educates clients on real costs and protects you at every stage, from the first conversation through project completion.
GET THE GUIDE!
OPEN IT. USE IT. SEND IT.
Try the guide in your actual business.
Open it, use it, and send it to a client. If it doesn’t change how your investment conversations go, you can request a refund within 7 days.
You should be able to see the value in action, not just hope it works.
GET THE GUIDE!CLIENT-FACING. DESIGNER-PROTECTIVE.
This guide isn’t just for your clients.
It’s for you too.
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It removes awkward budget conversations, helps you catch mismatches earlier, and gives everyone a shared reference point before the proposal arrives.
BEFORE YOU BUY
Questions designers ask me
Is this guide for me or for my clients?
When should I send it to a client?
What if I am outside the United States?
Can I customize it with my own brand?
How many clients can I send it to?
Is this a one-time payment?
THE PROPOSAL SHOULDN’T BE THE FIRST TIME THEY SEE THE REAL NUMBERS.
By the time your proposal arrives:
The investment shouldn’t feel like a surprise.Â
Give clients realistic ranges for furniture, materials, renovation, labor, freight, and more (before you spend hours building the proposal).
GET THE GUIDE