THE INTERIOR DESIGN PROJECT COST GUIDE
STOP LOSING CLIENTS TO STICKER SHOCK
A client-facing pricing guide that helps interior designers show realistic project costs before they spend hours creating a proposal.
45 pages | Editable Canva version | Ready-to-use PDF
GET THE GUIDE FOR $37 (REG $97)
Guide covers client project costs.
Does not calculate or recommend your design fees.
45 Pages
READY-to Use PDF
Editable Version
9 Cost Categories
WHAT CHANGES AFTER YOU BUY THIS
Three things you can put to work immediately:
01
You'll have a polished project cost guide ready to send.
Use the finished PDF right away, or customize the Canva version with your branding and pricing. Either way, you can put it in front of a client immediately.
02
You know sooner if the budget actually matches the vision.
Use the guide during discovery and consultations to spot a mismatch before you spend hours creating a proposal.
03
Your client sees realistic numbers before the proposal.
Furniture, materials, renovation, labor, freight, and other project costs are no longer showing up for the first time in your proposal.
CLIENTS DON'T KNOW WHAT THINGS ACTUALLY COST
The proposal should not be the first time they see the real numbers.
Most clients aren’t trying to waste your time.
They simply have no frame of reference for what a professionally designed room, renovation, or furnishing plan actually costs.
When the first real numbers show up in your proposal, the shock can kill a project that might have been handled very differently with an earlier conversation.
TRUE STORY Y’ALL
Here's What Happens When You Don't Have This System
A client reached out for a full living room refresh. Beautiful home. Great style. Big vision.
She kept saying, “I just want it to look high-end, you know?”
We did the discovery call and put together a thoughtful proposal: quality sectional, custom drapery, and a few key investment pieces. The total was about $45K for the room.
She ghosted me for a week.
When she finally replied, she said, “I had no idea a sectional would cost $8,000. I thought we’d spend maybe $15K total.”
That’s when it hit me: clients think everything costs online sale prices.
Nothing was wrong with the proposal.
The real problem happened earlier. The client had never been given a realistic frame of reference for what this type of room actually costs.
That is exactly why I created this guide.
WHEN CLIENTS HAVEN’T SEEN REALISTIC COSTS UPFRONT
One of three things usually happens...
They disappear.
The proposal lands, the numbers are higher than expected, and you never hear from them again.
They start price-shopping.
Suddenly you are getting web links to less expensive alternatives because they never understood the level of product you were specifying.
They expect impossible math.
They want a $100K look on a $15K budget and expect you to somehow make the numbers work.
“Thank you for creating this guide! I have wanted something so detailed for so long. I love it and so do my clients!”
MARYANN B.
BUILT FROM EXPERIENCE IN MY OWN FIRM
DESIGNER & DESIGN BUSINESS LEADER
John
McClain
I'm John McClain. I've been running interior design firms for 16+ years and built a seven-figure business in Florida and Los Angeles.
My work has been featured in Elle Decor, HGTV, House Beautiful, and The Wall Street Journal.
This guide was built from real interior design project experience and organized into a format clients can actually understand.
HERE’S HOW I USE IT
This is the same guide I use in my own firm.
✓ I send it before the discovery call whenever possible.
✓ I reference it on the call to quickly spot budget mismatches.
✓ I bring it to every consultation and use it while we talk through scope and investment.
✓ I make sure clients have seen the real numbers before I spend hours building the proposal.
✓ I point clients back to it later when product, renovation, labor, freight, or other costs come up.
By proposal time, the numbers aren’t coming out of nowhere.
SEE WHAT YOU’RE ACTUALLY GETTING
A complete client-facing cost guide for interior designers who want earlier, easier budget conversations.
- 45 complete client-facing pages
- Ready-to-use PDF
- Fully customizable Canva version
- Real 2026 pricing ranges and real-life examples
- Add your logo, contact information, links, and branding
Every table is based on real 2026 project data, and every range can be customized to match your market, vendors, and positioning.
GET THE GUIDE FOR $37DESIGNED TO BE SHARED
This is something your clients will actually want to look through.
Add your logo and branding, and it goes out as your firm's own resource. Walk through it together on a call. When a client starts drifting back toward online sale prices, send them right back to it.
HOW TO USE IT
7 ways to use the guide
Use it from the first inquiry and through the project.
01
Attract Leads
Send it first so prospects see realistic project costs.
02
Guide Discovery
Use it on calls to talk through scope, budget, and fit.
03
Check Fit
Spot budget mismatches before you spend time on proposals.
04
Set Expectations
Show realistic cost ranges before the design work begins.
05
Stay Aligned
Use it as a shared reference if scope or costs change.
06
Explain Costs
Show where the money goes when clients question pricing.
07
Refer Back
Point clients back to it when expectations start to drift.
One guide. At least seven uses.
Keep the same numbers in front of clients from start to finish.
Want a sneak peek of this beautiful Project Cost Guide?
See how the guide looks before you buy.
WHAT THE GUIDE COVERS
9 cost categories your clients need to understand
01.
Remodel + Renovation
Kitchen and bath remodels, plus whole-home SF pricing.
02.
Materials
Flooring, tile, fixtures, appliances, hardware, and more.
03.
Living + Dining
Sofas, chairs, rugs, tables, and more.
04.
Bedrooms + Bathrooms
Beds, mattresses, nightstands, toilets, sinks, and more.
05.
Office + Media + Playrooms
Desks, bookcases, built-ins, seating, rugs, and lighting.
06.
Window Treatments
Drapery, shades, blinds, and hardware.
07.
Accents + Bedding
Art, lamps, throws, bedding, and styling accessories.
08.
Outdoor Furnishings
Outdoor sofas, chairs, rugs, tables, firepits, and more.
09.
Labor + Storage + Shipping
Contractors, trades, warehouse fees, storage, and freight.
HERE'S THE HARD TRUTH
Most designers wait too long to talk real numbers.
The Project Cost Guide helps you move that conversation earlier, before the proposal is doing all the work.
GET THE FULL GUIDE FOR $37
OPEN IT. USE IT. SEND IT.
Try it for 7 days. If it isn’t useful for your business, contact us within 7 days of purchase for a refund. You should be able to see the value in action, not just hope it works.
GET THE GUIDE FOR $37CLIENT-FACING. DESIGNER-PROTECTIVE.
This guide isn’t just for your clients.
It’s for you too.
It removes awkward budget conversations, helps you catch mismatches earlier, and gives everyone a shared reference point before the proposal arrives.
BEFORE YOU BUY
Questions designers ask me
Is this guide for me or for my clients?
When should I send it to a client?
What if I am outside the United States?
Can I customize it with my own brand?
How many clients can I send it to?
Is this a one-time payment?
THE PROPOSAL SHOULDN’T BE THE FIRST TIME THEY SEE THE REAL NUMBERS.
By the time your proposal arrives:
The investment shouldn’t feel like a surprise.
Give your clients realistic costs before you spend hours on a proposal. $37, one payment, and a 7-day refund if it doesn't change your budget conversations.
GET THE GUIDE FOR $37