Four complete client guides, built from the real documents I use in my own firm. Reimagined in a classic, refined aesthetic you can make completely your own.
This collection is for the designer who wants client materials to feel elegant, established, and quietly luxurious. Refined typography, warm neutrals, tailored layouts, and timeless imagery create a sophisticated presentation without feeling stiff or overly formal.
The look is refined. The content is not. The guides are packed with useful, designer-specific language built around real project expectations, services, investment conversations, communication, and client responsibilities.
If you already have client documents you love, skip this. If you are still typing the same explanation into email for the tenth time, this is for you.
Regular $397
$195
Use code BDAY51 at checkout during John’s 51st Birthday Celebration.
4 Complete GuidesHorizontal + VerticalEditable in Free CanvaGuided Support Included
Everything included in this bundle
Four complete documents you and your clients will actually use.
From the first serious conversation about working together through install day, the collection gives you a polished way to communicate the things clients need to understand before, during, and at the end of a project.
01
Client Proposal
Present your project approach, scope, investment, fees, payment terms, and next steps in a polished document designed to support a confident yes.
Approx. 25 pages
02
Menu of Services
Clearly explain how clients can work with you, what each service includes, and the investment expectations before you repeat the same explanation again and again.
Approx. 28 pages
03
How We Work
Set expectations around communication, decisions, responsibilities, timelines, and what it actually looks like to work together.
Approx. 17 pages
04
Install Day Guide
Prepare your clients for delivery, installation, styling, access, responsibilities, and the final reveal so the big day feels smoother for everyone.
Approx. 17 pages
Approximately 87 client-facing pages across the four guides, plus both horizontal and vertical versions. Exact page count varies slightly by aesthetic.
The framework comes from my firm
Not generic. Not filler. Not a blank page.
The format, structure, and much of the client-facing copy are based on the actual documents and communication I use in my own design firm. That means you begin with useful language created around how interior designers really work.
This framework comes from more than sixteen years of running a luxury residential design firm and refining these materials through real client projects.
Then make every part yours
The words are there to save you time, not lock you into someone else’s business.
Your words. Rewrite any copy, add your services, use your pricing, adjust your policies.
Your look. Change every image, swap fonts and colors.
Your structure. Reorder pages, delete what you do not need.
You get both formats
Horizontal and vertical versions are included.
Use the format that works best for the way you present. Every guide in the Classic & Refined bundle comes in both orientations.
Client Proposal
Menu of Services
How We Work
Install Day Guide
More than a pretty template
The blank-page problem is handled too.
Each guide includes a separate guided workbook with page-by-page prompts, plus ChatGPT prompts to help you decide what to keep, what to change, and how to tailor the language to your services, policies, process, and voice.
Start with what you need now
You do not have to customize all four at once.
Start with the guide your business needs most, put it to work, then customize the rest when you are ready.
No Canva Pro required.
See the actual Classic & Refined pages
Look inside all four guides.
These are real pages from the templates you will receive. These are sample pages. Each guide contains more.
Client Proposal
Menu of Services
How We Work
Install Day Guide
Built for this collection
Not a recolor.
The layouts, type, color stories, and image styling were built for this collection, not borrowed from another one.
I’m John McClain. For more than sixteen years, I’ve run a luxury residential interior design firm and built the client systems behind these guides through real projects and real client conversations. I’m also the author of The Designer Within and host of The McClain Method Podcast. These templates give you a head start on the structure I spent years refining, while leaving the final voice and look completely yours.
Questions before you buy?
What do I receive in this bundle?
Client Proposal, Menu of Services, How We Work, and Install Day Guide, each in horizontal and vertical Canva formats.
Is the copy already written?
Yes. The starting copy is written specifically for interior designers and is based on the type of client communication and structure I use in my own firm.
Can I change everything?
Yes. Images, wording, fonts, colors, services, pricing, policies, page order, and other details are fully customizable.
Do I need Canva Pro?
No. The templates can be edited in free Canva.
Do I get both horizontal and vertical versions?
Yes. Both are included for all four guides.
What if I already own one of the original guides?
You keep it. Any update to the guide you bought is already in your account at no cost. The Classic & Refined collection is a separate design direction with its own layouts, type, and color, so it is a new purchase. If you want this aesthetic, the bundle is the way to get all four.
John’s 51st Birthday Celebration
The lowest price this complete bundle will ever be.
One bundle gives you four essential client-facing documents: Client Proposal, Menu of Services, How We Work, and Install Day Guide, helping you create clearer expectations and smoother communication from the first conversation through the final reveal.
